I wrote a separate piece on setting business objectives, which will help unpick the detail if this is an area of uncertainty. Then, establish any constraints you need to take into consideration, such as the game’s expected quality level, price point, release window and so on. This could mean you need to build dev team experience in a particular genre, develop specific tech or pipelines, or make sure your project has the right scope. That’s because the product you are crafting needs to be aligned with the business. In other words, “achieve these goals, within these criteria.” So, before anything else, you should understand the current strategy of your company and your project’s business objectives.
When creating a game, you’ve essentially been asked to capitalize on a certain business opportunity.
I’ll explain the key ingredients of product vision that you can explore, define, and communicate with your team that’ll make your life easier and, ultimately, your production process a greater success. It requires a deep and intricate understanding of the business, art, and science behind video games, as well as clear, collaborative involvement from all parties to reach the end goal. But creating a vision for a game is no trivial task.
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